An icon and figurehead of World Rugby, Lawrence Dallaglio has won virtually every accolade available in the game of rugby.
The former England captain is regarded as one of the World's greatest ever back row forwards, and was the only player to play every minute of every game during England's successful campaign in Australia, where they were crowned World Champions in 2003.
One of Premier's first Ambassadors, Lawrence is keen to put something back into sport at grassroots level.
"As a father of three children, I know only too well the void that exists of good qualified coaching for youngsters growing up today.
It's only through the provision of well-organised, dedicated coaches throughout the country that we will see our children enjoy playing sport and reach their full potential, regardless of their level, which is why I'm 110 per cent behind Premier Sport and its aims."
Lawrence was awarded an MBE for services to Rugby Union in the 2004 New Years Honours List, and appointed an OBE in the 2008 Birthday Honours.
One of our founding Ambassador, Duncan Goodhew, remains one of the country's most instantly recognisable sportsmen.
Duncan was captain of the Great Britain swim team at the 1980 Olympic Games, gold medallist in the 100 metres breaststroke and bronze medallist in the 4x100 metre medley relay. He was awarded an MBE for services to sport in 1981. He set up and secured funding for the Youth Sport Trust and his successful Swimathon campaign has raised millions since its inception in 1988.
Duncan is a regular visitor to Premier's schools, and a master at giving inspirational speeches to children, after overcoming hurdles including losing all his hair aged 10 and dyslexia, in his own childhood.
"Developing a healthy interest in sport and exercise can play a crucial part in the future wellbeing of our children.
Premier Sport co-ordinates and supports a team of highly trained, properly qualified coaches across the country.
Their work provides children with a higher quality of sport and PE. It's exactly what has been identified as being required to meet the needs of Local Education Authorities, schools, parents and most importantly of all, children themselves."
A shot-putter gunning for gold in the London 2012 Paralympics, Danny has won the British Wheelchair Athletics Association Athlete of the Year award three times, and is currently ranked number one in the world.
He came tenth in the Beijing Paralympics and has already beaten his own British record this year, throwing only 20cm short of the World Record.
Danny, is the three times British Wheelchair Athletics Association ‘Athlete of the Year', and was a keen footballer before a motorcycle accident at the age of 17 put him in a wheelchair.
"The Premier Sport team is committed to coaching sport to all in a fun and inclusive way. Sport is all about enjoyment, and Premier Sport coaches lead the way in fun, safe sports coaching to allow you to be the very best that you can be.
Premier's emphasis on sporting opportunities for all is fantastically inclusive particularly with their Golden Mile initiative, and I just hope I can go some way towards inspiring the children of today to develop a love of sport."